Three power brands one seamless digital experience

Objective

The insights unit of the world’s largest social network, Facebook IQ, wanted to educate C-suite audiences about its Zero Friction Future initiative with sharp, informative and immersive content.

Approach

Zirca’s Representation team leveraged its partnership with The Economist, one of the world’s leading publications, to build a hub for bespoke sponsored content. Economist readers expect to be well informed about the world with a carefully selected global mix of stories. Since Facebook IQ’s offering product demanded the attention of key decision makers looking for a business solution, The Economist was a natural choice.

Delivery

The CreativeiQ team jumped in with powerful stories, easy-to-digest infographics in a simple, seamless digital experience that stayed faithful to Facebook’s brand standards.

Infographics | Reports | Articles

Results

organic website visits

direct, XX% search, XX% paid

faithfully adapted editorial style

visually consistent with existing brand guidelines

jump in quality leads

*Source SEM Rush – September 2019

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